MASTER OF BUSINESS ADMINISTRATION – MARKETING
Earn a Global MBA degree from an award-winning International University in just 12 Months and 48 CREDIT HOURS
About this Course
AIU’S MBA in marketing explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance. The program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You will be taught by professionals that can impart real-world lessons and applications.
Eligibility
Graduates with a minimum of 10+2+3 years of formal education from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with a minimum of 50% marks or cumulative grade point average of 2.0 on a 4.0 scale or 5.0 on a 10.0 scale
Course Overview
Global Financial Management
This course allows you to look into the development of policy, making standard financial management decisions, and to explore various financing options for international businesses based on the multinational firms.
Strategic Management
This course will allow you to dig deeper into the planning, implementation, management, and evaluation of the corporate resources, products, assets, and development and implementation of integrated business strategies and policies by the global enterprises.
Business Research for Decision Making
Explore the role of decision-making in dealing with employees, formulating strategy, and negotiating from a managerial viewpoint. In this course, you will be required to understand, apply, and evaluate both quantitative and qualitative research methodologies.
A Managerial Approach to Marketing
This course will enable you to understand the applications of marketing concepts in a global organization and examine international channel distribution as well as promotional pricing.
Strategic Marketing
This module concentrates on strategic, as opposed to tactical, aspects of marketing and is designed to familiarize the participants with the inherent problems in market planning in multi-product organizations. The course will offer you a deeper understanding of contemporary approaches for strategic planning, market planning, and new product entry strategies, and experience the design and implementation of a marketing plan through simulation.
Research Methods in Marketing
Dig deeper into the needs and wants of the customers, and analyse the information for developing marketing promotional campaigns, new products, refine current product offerings, and improve customer service efforts. This course will help you gain strategic decision-making skills critical for becoming a successful marketer.
International Marketing
This course will help you take marketing decisions at the International level by examining the issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.
Product and Brand Management
This course will provide you the opportunity to learn about product and brand management and take decisions to build brand value and equity.
ADMISSIONS OPEN NOW
About AIU
In 1970, American InterContinental University (AIU) was founded in Europe on the premise that universities should transcend the bounds of the traditional, theory-based approach to education. AIU strives to provide students with a curriculum that can help them prepare to pursue their professional interests in today’s globalized, cutting-edge industries. For 50 years, AIU has offered specialized, flexible degree programs to students around the globe. The University is committed to developing curricula designed to provide students with career preparation in business, criminal justice, education, information technology, design, and healthcare management. AIU’s success is reflected in its presence throughout the international business community, alumni achievements, and its faculty’s commitment. Today, AIU operates campuses in Atlanta and Houston as well as Online, which launched in 2001.
About TalentEdge
Talentedge is an India based Ed-Tech firm, amongst the first in the country to bring ‘Live & Interactive’ anywhere learning in digital format. Talentedge offers exclusive courses jointly with world leading institutes and corporates. The organization’s ability to recreate classroom type interactions in the virtual world has struck a chord with over 4,50,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. Talentedge enables working professionals to plan their future course of action and fast-track their careers. Talentedge is one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification. Talentedge is an authorized partner for AIU and offers online degree and postgraduate degree programs in Nigeria through Pole Global Marketing.